Reynolds Announces New Agreement with BMW Group Canada
Continues as Exclusive DMS Provider to Canadian BMW and MINI Retailers
DAYTON, OHIO – October 27, 2008 – Reynolds and Reynolds announced today the company has extended its relationship with BMW Group Canada as the exclusive provider of dealership management systems (DMS) and related products and services to all BMW and MINI automotive retailers across Canada. Reynolds first entered into an exclusive agreement with BMW Canada in 2001. Currently, BMW Canada serves 40 BMW retailers and 25 MINI retailers across the country.
“Everyone on the Reynolds Canada team is extremely proud of this relationship and the opportunities we have to help every BMW and MINI retailer operate more effectively and profitably,” said Alain Sabbah, vice president of Sales for Reynolds and Reynolds Canada. “We have been a strategic partner with BMW for nearly a decade. During that time, we have grown with BMW and helped them serve their customers as only BMW and MINI retailers can do. We are determined to continue that track record.”
Under the agreement, BMW Group Canada will continue to offer the Reynolds ERA® DMS exclusively to all its BMW and MINI retailers. BMW and MINI retailers also will have access to a dedicated, toll-free support number at the Reynolds Technical Assistance Center, a dedicated support team, and comprehensive reporting from the DMS of activity across the entire retail network.
Sabbah also indicated that BMW Canada has emerged as one of the most integrated OEM’s in Canada and has used the ERA system to create one of the more streamlined retailer-to-manufacturer communications in the Canadian market. “This is good for their retailers, for customers, and for BMW,” he said. “We’re pleased to have played a role with BMW in reaching this exceptional level of integration.”
Reynolds and Reynolds continues to be the only DMS provider in Canada with exclusive OEM partnerships.
Reynolds and Reynolds is the automotive industry’s largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. In Canada, Reynolds is the dealership management system market leader and has operations in Mississauga, Ontario, and Montreal, Quebec. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)