Reynolds and Reynolds
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Lucy Pozzobon
Phone: 1.905.606.2800
News Release

Reynolds and Reynolds Launches Computer Assisted Instruction for ERA® Dealership Management System Customers in Canada

DAYTON, OHIO - April 30, 2009 - The Reynolds and Reynolds Company, a leading provider of software, services, and document solutions for automotive retailers in North America, announced today the launch of Computer Assisted Instruction (CAI) for dealerships in Canada who use the Reynolds ERA® dealership management system (DMS). CAI is a proven method for training dealership personnel to aid in better utilization of the DMS, which typically translates into higher productivity and customer satisfaction for dealerships.

“Timely, targeted training is essential to building knowledge and creating expertise in any business area,” said Alain Sabbah, vice president of Sales for Reynolds and Reynolds Canada. “ERA Computer Assisted Instruction is one more tool that can help dealerships quickly and efficiently build fundamental ERA system knowledge in new employees and continually increase utilization of DMS features by veteran employees.”

CAI for the ERA DMS provides dealers with access to a no-cost training library of courses in ERA. Each self-paced course is tailored to specific dealership roles and can be taken any time from any ERA workstation in the dealership. Plus, with every new ERA software release, CAI courses help employees learn about the latest DMS enhancements.

As dealerships continue to look for ways to improve productivity and the effectiveness of their employees, CAI offers an easy, inexpensive approach to training. By using CAI, dealerships can eliminate the need to maintain their own DMS training materials or tie up more experienced staff to handle time consuming one-on-one training. Plus, CAI provides a record of training assigned and completed for each employee, giving managers confirmation of whether employees have learned the DMS knowledge and skills necessary to complete their jobs.

In the Feb. 9 edition of Automotive News, CAI for ERA was named one of the top "cool technologies" at the 2009 NADA Convention in the U.S.

For more information about the availability of CAI for ERA, visit

About Reynolds
Reynolds and Reynolds is the automotive industry’s largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, and Celina, Ohio. In Canada, Reynolds has operations in Mississauga, Ontario, and Montreal, Quebec. (


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937.269.9569 (mobile)

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