Reynolds and Reynolds
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Lucy Pozzobon
Phone: 1.905.606.2800
News Release

Service Price Guides from Reynolds and Reynolds Delivers Profits
for Dealerships in Canada

Service Departments with Highest Utilization of Reynolds’ Service Price Guides (SPG)
Achieve Higher Measures of Profitability over Non-Users

DAYTON, OHIO - April 7, 2010 - The Reynolds and Reynolds Company today announced the results of a study that showed Canadian dealerships with the highest utilization of the Reynolds Service Price Guides (SPG) tool are achieving significantly better business results than dealers who do not use SPG from Reynolds. SPG from Reynolds is a proven tool for helping dealers provide customers with quick, accurate, and consistent pricing estimates for service repairs. Dealerships with the highest utilization of SPG from Reynolds are more consistently using the tool in every point of the service process: estimating, appointments, reception, dispatching, and invoicing. “We know that consumers are continuing to keep their cars for longer and longer periods of time,” said Alain Sabbah, vice president of Sales for Reynolds in Canada. “For dealers who are successful in attracting those consumers to their dealerships for service work, Reynolds’ SPG can be the most important tool in helping provide pricing estimates efficiently and accurately, which can lead to improved customer satisfaction and increased profitability for the dealership.” Specifically, when compared to dealers without SPG, dealers with the highest Reynolds’ SPG utilization achieved an average of:

  • More than CA$31 higher labour gross profit per repair order.
  • More than CA$14 higher parts gross profit per repair order.
  • An effective labour rate increase of CA$12.
The same study also indicated that even low to moderate users of Reynolds’ SPG received a financial benefit from using the tool over those who do not use it. “Service Price Guides has become a part of the way we do business every day,” said Antoine Thibodeau, service manager at Bel-Air Lexus Toyota in Ottawa, Ontario. “Our service consultants can quickly and easily look up service repair information. We can print a professional-looking, easy-to-read, and complete estimate for customers, which helps increase our customer satisfaction. Our technicians perform quick searches and the time savings allows them to be more productive working on cars instead of waiting at the parts counter. I would not hesitate to recommend Service Price Guides to any dealership.” Increasing SPG Utilization For dealers who wish to further improve their utilization of SPG, Reynolds offers the SPG Optimization Package to help dealerships maximize their use of the tool by implementing consistent appointment, reception, and parts fulfillment processes.

About Reynolds
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, and Celina, Ohio. In Canada, Reynolds has operations in Mississauga, Ontario, and Montreal, Quebec. (


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937.269.9569 (mobile)

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