Reynolds and Reynolds
For media inquiries, please contact:
Lucy Pozzobon
Phone: 1.905.606.2800
News Release

Reynolds Adds OEConnection as a New Participant in the
Reynolds Certified Interface Program

OEConnection Joins More than 100 Companies Working through Certified Data Interfaces to
Safely and Securely Exchange Dealership Data with a Reynolds DMS

DAYTON, Ohio and RICHFIELD, Ohio - Feb. 7, 2011 - The Reynolds and Reynolds Company and OEConnection today announced that OEConnection is the latest participant in the Reynolds Certified Interface (RCI) Program. The RCI Program provides a standardized approach to handling dealership data from the Reynolds ERA® dealership management system (DMS) in a safe, secure, and reliable manner. OEConnection offers a number of online technology solutions for automotive dealerships in the U.S. and Canada to help them source and sell original equipment parts.

“OEConnection technology solutions help our customers put the right part in the right place at the right time,” said Ron Coill, senior vice president, Business Development, and Chief Financial Officer, OEConnection. “A certified interface from Reynolds helps us ensure that we are handling our customers’ DMS data in a safe and secure manner, which is critical for us to achieve our business goals and for our customers to achieve theirs.”

For a number of years, Reynolds and Reynolds has taken the lead in working visibly with dealerships, OEMs, and other software providers in the automotive industry on the safe, secure, and verifiable exchange of dealership data with a Reynolds DMS.

Trey Hiers, vice president of Marketing, Reynolds, said, “The addition of OEConnection to the RCI Program is another example of how we continue to work with leading automotive software providers to develop and put in place data interfaces with the appropriate safeguards and verification for handling DMS data.”

The Reynolds approach to data management provides a number of methods for dealerships to work with the third-party vendor of their choice in a safe, secure, and supported manner in handling dealership data. This includes the RCI Program. Visit the Reynolds Data Management website:

About Reynolds
Reynolds and Reynolds is the automotive industry's largest and most trusted provider of automobile dealership software, services, and forms to help dealerships improve business results. In Canada, Reynolds is the dealership management system market leader and has operations in Mississauga, Ontario, and Montreal, Quebec. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, and Celina, Ohio. (

About OEConnection LLC
OEConnection is the leading Online Parts & Service Exchange (OPSX) in the automotive industry and beyond, serving over 20,000 dealership and repair customers. Customers use OEConnection products over 5 million times each month to market, manage and move original equipment parts, facilitating an estimated $12 billion in annual replacement parts trade. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286. Additional information is available at or by emailing Marilyn Thaxton at


Media Contact:
Thomas Schwartz
Reynolds and Reynolds
937.485.8109 (office)
937.269.9569 (mobile)

Marilyn Thaxton
OEConnection LLC
330.523.1946 (office)
330.523.9516 (mobile)

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