Reynolds and Reynolds


  • Honored in the Dealers' Choice Awards from Auto Dealer Monthly every year since 2005.
  • Recipient of six consecutive Software Technical Assistance (STAR) awards and a Lifetime Achievement Award from the Service & Support Professionals Association.

What We Do

At Reynolds and Reynolds, what we do, we do better and more efficiently than anyone else: We deliver the technology solutions, business forms and supplies, and professional services that help automotive retailers reach, attract, and retain more customers, generate more sales, work more smoothly with automakers, and improve the car ownership experience for every consumer.

Our leadership is built on the deep automotive industry experience and technical knowledge of our associates who apply their know-how to develop the software and services that connect car companies, automobile retailers, and consumers.

At the heart of the Reynolds and Reynolds business is the dealership management system (DMS), which is the core business management software that dealerships use to operate their stores. Reynolds and Reynolds proudly offers dealers the ERA® DMS, uniquely designed for the way dealers may choose to run their business.

Reynolds also offers a wide range of business solutions to meet dealers' needs, regardless of the DMS they use to run their operations. Among these solutions are car dealer websites, digital advertising and marketing services, data archiving, call management, and pre-employment screening tools. The company also offers hardware and networking infrastructure products and services for dealerships.

Founded originally as a business forms printer, Reynolds and Reynolds also is the leader in document services for dealerships. These services help dealers reduce compliance risk, brand the dealership, improve operational efficiencies, and streamline procurement processes. Products include business forms, supplies, and promotional items.

All our software, hardware, and document services are complemented by Reynolds Consulting Services and backed by our world-class service and support organization.

Note: Reynolds and Reynolds operates in the U.S., Canada, U.K., and several European countries. Not all products may be available in every country.