Intelligence at Every Touchpoint

NADA 2026 Recap

In 2025, our technology took a huge leap forward. There’s even more to be excited about in 2026.

In an interview with AutoSuccess, President and Acting CEO of Reynolds and Reynolds, Chris Walsh, outlined our approach to AI, robotics, and the results seen by dealerships diving into the future of automotive retail.
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The Industry’s Only Unified AI Data Layer

When your AI tools are siloed, lost data, duplicate entries, and confusion are inevitable. Spark AI isn’t another AI tool to manage. Instead, it’s a unified AI data layer, changing the game by ensuring your solutions are making life easier and working at their highest capacity.
Explore AI offerings powered by Spark AI below.
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Meet Rey — your new AI assistant.

Rey brings everything together in one intuitive command centre for smart, fast decision-making.
  • Instantly analyze your sales history and market trends.
  • Generate a year-to-date sales report with one prompt.
  • Find help videos or connect with a live support specialist in seconds.






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Conversation AI

Leverage AI to transcribe calls, create call summaries, and identify customers who need immediate follow up.
  • Eliminate miscommunications during follow-up with full call transcripts from previous conversations.
  • Review brief call summaries from conversations with customers who need attention.
  • Quickly search and filter calls with specific results using call outcome tags.
  • Receive alerts for specified call tags, such as “Upset Customer” or “Ready to Buy” to speed up response time.
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Engagement AI

Reduce the time you spend communicating with internet leads who aren’t ready to buy with Engagement AI.
  • Prioritize high-value leads with automatic notifications letting you know when a customer schedules a call or appointment.
  • Improve engagement rates with the ability to automatically send conversational text messages.
  • Focus on high priority tasks while appointments and calls are scheduled on your behalf.




Relo - autonomous parts delivery robots.

It’s a parts delivery revolution. Here’s the impact:
  • Eliminate trips from bays to the parts counter with automated parts transportation.
  • Maximize technician productivity, allowing them to stay focused on service work in their bays.
  • Utilize advanced navigation technology to ensure accurate and safe deliveries, minimizing errors and delays.
  • Deploy multiple Relo robots to accommodate high-volume service departments, ensuring seamless operation during peak times.
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We brought a lot of NEW to NADA this year.

Stars
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CRM Advisor

New AI-functionality built directly into FOCUS that provides you with actionable insights on each customer, vehicle talking points, and AI-generated email and text messages that resonate.
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syncit

An inventory syndication add-on for deskit™ that is accurate, consistent, andaccessible to every customer, everywhere.

Interested in learning more about these solutions?

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