Car Buying Unfolded

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A Deep Dive into Today's Buying Behaviours and Preferences

  • What pieces of the transaction do consumers find the most valuable when shopping online versus in-store and what are they willing to pay more for?
  • How familiar are consumers with F&I products and do they want to speak with an expert?
  • How many consumers plan to purchase their next vehicle 100% online? Why or why not?

These are the questions every dealership is asking, and we have the answers. Grab the full report to explore the current state of car buying and better understand how your dealership needs to accommodate to these evolving expectations.

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A sneak peek of what you'll find

Online Purchase Icon 

11%

of consumers purchased their last vehicle online. 

F&I Icon 

71.92%

of consumers are not familiar with traditional F&I products.

One Week Icon 

39.7%

of consumers purchase their vehicle within one week of starting research.